E-commerce and online retail
Industry : E-commerce, online sales and distribution.
BIZUP supported Dokani.tn in designing and implementing an e-commerce platform integrated with Odoo 17 Enterprise, then migrating it to Odoo 19. It centralizes the management of the website, products, customer orders, inventory, payments and deliveries. The project also includes integrating the Meta product catalog and the Facebook Conversions API to improve marketing performance tracking and optimize advertising campaigns on Facebook and Instagram. The solution gives Dokani.tn a scalable environment linking commercial operations, logistics and digital marketing.